Some Kind of Coffee

For two months I worked with Some Kind of Coffee, a coffee company based in New York City. My responsibilities included managing the brand's social media platforms and producing digital campaign ideas.

Some Kind of Coffee's primary fusion is named 'Fuel Your Freaky'. This medium dark roast encourages consumers embrace their inner weird and welcome unconventionality. Following the company's edgy brand image I came up with a series of images that would grab attention and heighten Some Kind of Coffee's daring and provocative persona.

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